Ever in Art® develops non-linear, dynamic, visual or sound concepts designed to engage multiple senses.The new forms and techniques of multimedia and immersive visual representations change the paradigms of conventional art, by manipulating digital images through multiple perceptual and participatory technologies, where sounds, colors and lights merge to create exclusive atmospheres.
“ICT, AI & Robotics for Economic Development and Sustainability”
In today’s landscape of profound economic, environmental, and social transformation, companies are increasingly called to rethink their growth strategies. Digital transformation—driven by technologies such as artificial intelligence and robotics—has become a strategic lever for organizations seeking to align competitiveness with innovation and sustainability. It is from this understanding that the project “ICT, AI & Robotics for Economic Development and Sustainability” was launched, an initiative promoted by Ever in Art and DealSet, with the sponsorship of Assintel and the A.P.G. Amadeo Peter Giannini Impresa Sociale ETS Foundation.
The initiative is aimed at the business community, with the dual objective of highlighting the strategic role of ICT and emerging technologies in achieving ESG goals, and providing a concrete framework to help companies integrate digital innovation into their business strategies. This approach positions technology not merely as an operational asset, but as a key enabler of a more sustainable and competitive future.
The project will officially launch on April 11, 2025, with an inaugural conference held in the Academic Senate Hall of the State University of Milan. The event will feature prominent voices in the fields of sustainability and innovation, including Professor Riccardo Valentini, Nobel Peace Prize Laureate and member of the United Nations Intergovernmental Panel on Climate Change (IPCC); Professor Francesco Perrini, Associate Dean for Sustainability at SDA Bocconi School of Management; Dr. Dante Laudisa, Vice President of Assintel; and Dr. Omar Bertolla, President of the A.P.G. Amadeo Peter Giannini Impresa Sociale ETS Foundation.
The inaugural event will mark the beginning of a year-long journey of research, workshops, and high-level discussions designed for companies and business leaders. The program will focus on technological innovation, sustainability, and the practical application of emerging solutions in real business contexts. It will culminate in April 2026 with a closing event that will recognize and award companies that have demonstrated outstanding strategic vision, measurable impact, and a strong commitment to sustainable innovation.
Serving as the symbolic centerpiece of the project, the artwork "Extraceleste" will represent the fusion of technology, creativity, and forward-thinking values that define this initiative.
EXTRACELESTE
On the occasion of FuoriSalone25, Ever in Art, in collaboration with Elital, will present a work by artist Marco Nereo Rotelli in the Cortile d'Onore of Università Statale. This installation will be featured within the space Interni Cre-Action, promoted by the Fondazione A.P.G. Amadeo Peter Giannini Impresa Sociale ETS.
ExtraCeleste – Monument to the Robot emerges from the intersection of art, technology, and design, forging new connections and blending diverse languages. This spatial, conceptual, and pop-inspired work— a robot-Angelus— is built by Elital, a company specializing in aerospace components, by repurposing an antenna previously used for space communications.
ExtraCeleste is an interactive sculpture, engaging visitors who wish to activate its network of luminous arteries. By touching one of its fingers, participants will trigger a sensor system designed by Nature 4.0, the innovative startup led by scientist and Nobel Prize laureate Riccardo Valentini. This system will register the visitor’s heartbeat, altering the intensity of the robot’s illumination in response.
Beyond its dynamic presence, ExtraCeleste will also offer poetry to the public, generated by artificial intelligence in collaboration with Luca Andrea Marazzini. At its core, a heart— a video installation dedicated to the stars— will be displayed, created by emerging visual designer Antonio Alfano.
ExtraCeleste is a tribute to a new world, one where art and technology converge, where the artificial is humanized, and where a message of love transcends boundaries.
DOOR IS LOVE
Milan Design Week, Fuorisalone 2024.
The installation "Door is Love," commissioned by Bertolotto S.p.a., captured the hearts of visitors in the Honour Court of the University of Milan during the Interni Cross Vision event.
Marco Nereo Rotelli's creative project was conceived to "open the doors" to a better world, where love wins over war.
The artwork, produced by Ever in Art, depicted a large golden portal, formed by 46 gold-painted doors, whose surfaces were decorated with poetic verses about love. This luminous portal merged with a blue-painted tank, in a metamorphosis that transformed it from an instrument of war to a message of love.
"The installation is meant to be a paradox, a provocation, where art and design come together to bring a message of peace," declared Celia Stefania Centonze, partner of Ever in Art. "On the threshold, a real and metaphorical space, a metamorphosis takes place: the portal becomes a gateway, a passage to a better world, where love wins war, wins over everything."
Prof. Riccardo Valentini, Nobel Peace Prize laureate, also joined the project to reinforce this positive message
SIT ON THE WOR(L)D
For the 2023 edition of the Milan Design Week Ever in Art® launched ‘Sit on the wor(l)d’, a new performance by the international artist Marco Nereo Rotelli dedicated to the trees and the air we breathe that combines ecological, geological, emotional and cognitive aspects in “Tree Talker”: a revolutionary technological solution, developed by scientist and Nobel Prize winner Prof. Riccardo Valentini, with the contribution of geologist Paolo Dell’Aversana. “Tree Talker” provided the diffusion of the sounds of the earth, where the trees will be able to speak. Visitors have thus experience a non-invasive listening technology that integrates different sensors and enters into the depths of the forest’s biodiversity, in an unprecedented union of art, design and science.
ITALIA DEL MERITO
"Italia del Merito" is the kermesse that has rewarded Italian excellence in collaboration with leading institutions for over 10 years. Organised by the journalist Katia la Rosa, each year it detects initiatives and eminences that have distinguished themselves for particular merits, and then awards them with the prestigious endorsement.
The prize-giving event of the 12th edition, organized by Ever in Art, took place at the Campidoglio in Rome, boasting the participation of high representatives of institutions, entrepreneurs, public figures.
The analysis that led to the selection of the winners was conducted by DealSet, the M&A & Consulting platform commissioned by the Technical Committee to carry out a research on over 200 national and international investors to bring to light the most deserving Investment Funds and Venture Capital operating in Italy.
POLDI PEZZOLI
For the 200th anniversary of the Poldi Pezzoli Museum, Ever in Art supported an initiative by the artist Marco Nereo Rotelli, who created an artwork dedicated to the wonder of light, 'giving life' to the main areas of the Museum thanks to the projection of poetic verses on the garden, the inner fountain and the entrance courtyard of the famous location.
CLEAN WATER: PLEASE
Under the patronage of the Navy, Ever in Art realized 'Clean Water: Please', an artistic performance that speaks of the need to clean up the basin of the Venician lagoon, in collaboration with the artist Marco Nereo Rotelli.
Launched at the Biennale di Venezia, Clean Water:Please was one of the most popular projects at the exhibition. The gondola then landed at the Milano Design Week, through a hybrid event featured both in the real world and in the Metaverse. The next stop was Biofilia, the Biennale d'Arte e Ambiente in Genoa, in a new chapter of the phygital, multi-channel and immersive performance.
